5 Successful Logo Redesigns
People must admit that logo play very great role for certain company for building the company and product branding. When people recognize the logo, it means that there is trust build between the company and the customers. The logo can also be the representation of company or product identity. The company usually will try to make the logo design which can represent the company carefully and also carrying the branding purpose. Certain logo of huge company is quite remarkable but the company decides to redesign it. It can be risky of course moreover for well-known logo. Nevertheless, there are some logo redesigns which are successful and welcomed by customers.
1. KFC
People all around the world of course are very familiar with Kentucky Fried Chicken which becomes worldwide restaurant chain based in Louisville, Kentucky. It was built by Colonel Harland Sanders who died in 1980 but he still have important role for the company until today because his picture is used for the company logo. The logo redesign for Colonel Sanders performed for four times in forty years. Nowadays, the latest logo which is familiar in every KFC store has new design but it is still about the colonel. It is more striking visually with bolder lines and colors. There is no longer stuffy suit which is replaced with homey apron.
2. Starbucks
Starbucks is a well-known brand in the world and people are able to recognize the logo easily. New logo was released for celebrating its 40th anniversary. Green siren which is very iconic to this company still can be found. However, it is out of the circle nowadays which represents the plan of the company to expand the product line since it is not only selling coffee but also other products. Google logo design which can be found today is redesigned from the former logo. The change is only a little since the logo is simplified so it looks clean and smooth like today.
3. San Diego Zoo
Logo has great influence as instant reminder of certain company or product so making mistake by choosing wrong logo redesign is pretty risky for company branding. However, the logo redesign of one of the well-loved zoo in the United States, The San Diego Zoo is pretty successful after all. Radical change makes the logo is more creative, interactive, friendly to children, and of course carry new identity of the zoo which is suitable to its new tagline ‘Wild at Heart’. The new logo can really communicate to the audience about the zoo after all.
4. Yellow Pages
When people are talking about Yellow Pages, they will remind the tagline ‘Let your fingers do the walking’. This tagline is represented by the old logo of this company. However, the new logo design of Yellow Pages still remains the walking fingers but with more modern design since this company has to find hard time in this digital era. There is no more open book which can be found in the logo since the company no longer depends on the thick book for offering its service. The new logo can really represent the company which tries to carry new identity in this digital era.