7 Best Practice to Make Great Label Design to Your Product

Anything that is worth a great deal always comes with preparation. In order to result in the label design that you are going for, it is always a good idea to practice, simply because practice makes perfect.

1. Measure the Container or Package

A label can be as large as the container it will be glued onto or smaller than the package itself. Whichever size you go for, it is important that you have the precise measurements of the label in order to give you a fixed working space. During the process of lay out this will make the process far easier and prevent you from having to re-illustrate everything from the start.

2. Rulers Matter

Despite its function of calculating length a ruler also keeps you from drawing wobbly lines, unless this is the intention. Make sure that your software is equipped with a grid ruler to help you spot which areas are uneven or imbalanced. Not only do they maintain the aesthetics of the picture, they also save your time.

3. High Resolution Images Only!

If you have the option of using the conventional resolution or a high resolute graphic, go for the latter. High resolution pictures are better when printed. They are also better on the internet when launched online. Normal resolutions do poorly both when printed as well as on screen hence don’t take chance of failing your customers if you can provide something better.

4. Vector Graphics are Often More Useful

Where vector graphics are available, also resort to this instead of raster. Though both are highly popular among designers, vector graphics are far better when printed. Originally they were designed for different purposes hence make sure that you determine where most of you marketing strategies will be exposed and select the correct type of graphic to support your label design.

5. Honesty is the Best Policy

Before you finalize a draft, take a step back and ask yourself, whether the illustration you have embedded and worked on is honest. The image you use must be as honest as possible as you don’t want to lose the trust of your customers. It is always disappointing when you open a box of snacks only to find that instead of dozens of chocolate chip sprinkles there are only a few on every biscuit. Customers appreciate honesty. All you need to work on is the quality of the image.

6. Prominent Placing of Logo

The logo must be placed where they will certainly be seen. Use the right tone and size to make sure that they stand out.

7. The Shelf-impact

The label design is now completed. What is left to do? This stage is what many refer to as the shelf-impact. When your product is placed on the shelf of a store or supermarket will it look attractive or will it be easier to look away from? Remember and keep in mind that on the shelves is where the true competition starts. If your product doesn’t stand out from the rest that is already there, you will have a difficult time winning the race.
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